Trusted by brands & IPs including
The TikTok ecosystem is an incredibly powerful growth engine, but scaling it requires more than just creative output. As media consultants and TikTok Shop specialists, we use platform-level patent research, academic-grade geo-testing, and strict bot detection to uncover wasted spend and scale your brand based on actual marginal ROAS.
No Black Boxes. No % of Spend.
Trusted by brands & IPs including
We possess an end-to-end understanding of ByteDance's recommendation ecosystem. Leveraging a deep background in professional video production, we not only consult, but shoot and produce platform-native TikTok videos in-house when you need them. We bridge the gap between creative storytelling and algorithmic distribution to scale rapidly.
You can't scale if your foundation is built on fake traffic. We partner with FouAnalytics to deploy rigorous bot detection across your media channels. We strip away the invisible waste, stop ad fraud, and ensure your budget is buying pristine human attention.
We grade the homework of your entire media mix, including Meta. Using Randomized Paired Geo Experiments and Trimmed Match Design, we calculate true iROAS. We then translate that complex math into clear narratives and decks to align your team and scale confidently.
"Dennis is a fantastic partner to work with and has a strong understanding of the TikTok ecosystem. He knows how to leverage both TikTok and TikTok Shop to help brands grow in a way that feels authentic to the platform... Any brand looking to succeed on TikTok would benefit from working with him."
Ryan Corley
Agency Partner Manager @ TikTok
"Dennis has a true end-to-end understanding of TikTok, not just how to buy media, but how brands need to show up creatively and strategically... His full-funnel perspective and platform fluency make him a strong partner for any team serious about growth."
Arpine Dokuzyan
Agency Partner Manager @ TikTok
"He approaches performance marketing with a true operator’s mindset - grounding every decision in analytics, structured testing, and disciplined optimization - while never losing sight of the storytelling and creative nuance that actually drives conversion."
Andrew Buckley
Former Manager
"Dennis thinks deeply and is a powerful communicator... He can dissect raw data and breakdown creative assets to make informed decisions. He is data-driven while also holding incredible understanding of marketing philosophies."
Justin Buckley
Former Manager
Charging a percentage of spend creates a financial incentive to increase budgets, not profitability. Our fee is completely fixed.
If something is not right, we tell you even when it's difficult. We focus on truth and alignment, not simply keeping a retainer.
You have access to every spreadsheet where the calculations are made. You don't need expensive dashboard software to find the truth; everything we do is transparent and provable with math.
We do not work with your competitors. If you are an apparel brand, you will be our only apparel brand. If we're already working with one, we'll tell you upfront.
Founder & Managing Director
I’ve spent over a decade in the trenches of advertising, launching 5,800+ paid social campaigns and managing major retail launches (Target, Walmart) for heavy-hitting IP like Star Wars, Fallout, and SpongeBob.
My work on TikTok has secured a Star Seller badge, Trending badges for virality, and a direct shoutout from Shopify’s President. But accolades don’t matter if the underlying math isn't sound.
I operate as a marketing scholar. My methodologies are deeply rooted in neuroanatomy, Binet & Field's research, and academic peer-reviewed statistical methods. By dissecting the actual patents behind large-scale recommendation systems, I learned exactly how these algorithms work and how to architect strategies that align perfectly with their delivery mechanics.
When I’m not auditing ad accounts and stripping away wasted spend, you’ll find me flying planes as a licensed pilot, reading, playing music, or hanging out with my wife and my dog.
Head of Creative Production
Garrett brings a relentless cinematic eye to digital advertising. He directs our full production crew and talent, crafting platform-native video that stops the scroll.
He has led high-end music videos accumulating over 160,000 views on YouTube, as well as social media content for brands like Blackcraft Coffee and Knott's Scary Farm. And yes, he performs all of his own stunts.
Lead Data Scientist
Rafael anchors our performance strategies in absolute mathematical certainty. Bringing over a decade of high-level expertise as a university professor and researcher, he holds a PhD from the University of Leeds and has authored 16 published academic papers.
He bridges the gap between deep science and digital growth. Whether architecting machine learning systems, leading flawless experimental designs, or deploying Python, R, and SPSS to decode complex business challenges, Rafael ensures every data point we leverage is scientifically bulletproof and highly actionable.
If you are not kind, open-minded, and willing to accept that your current beliefs about marketing might be wrong, this won't work. We love getting on calls with brands who genuinely want to listen, learn, and aren't unnecessarily difficult.
We are passionate about the fundamentals of marketing. If you are never growing revenue (and when you are, you can't prove it's because of a specific, measurable marketing activity) it's time for a change.
Book a call. Let's see if we are a fit for your TikTok Shop and media mix.
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